The Shop Small Movement is More Than Just a Day
Small Business Saturday is the Saturday after Thanksgiving, the small business & entrepreneurial community’s answer to Black Friday. The day was designated to encourage people to support their local economy by spending money at small businesses in their communities. The Shop Small movement has taken off, with millions of small businesses participating across the country. While it’s a great opportunity to do your holiday shopping with local businesses on Small Business Saturday, we encourage you to carry the Small Business Saturday spirit all year ’round!
Why is it important to support local businesses?
We’ve all seen the viral photo of a sign outside a small shop listing the reasons to support local businesses, rather than “buying a CEO another summer home or a yacht.” The message that buying from a small business directly benefits the business owner is a compelling reason to shop small, but what does supporting local businesses do on a community level?
- The most obvious benefit of the Shop Small movement is that it supports your local economy. For every $100 you spend in a locally-owned business, $68 remains in the local economy. At a national chain, your same $100 only nets $43 locally.
- A healthy small business community encourages exponential growth that can lead to good jobs, a stronger tax base, and better public services.
- Small businesses provide better customer service, help maintain a selection of goods and services that are specific to the needs of your community, and keep communities unique.